2025 Report on Top Risks in the CPG and Retail Industry

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Key findings from the 2025 report on Top Risks

With the ongoing chaos of recent U.S. trade policies unsettling the global economy, retailers and CPG companies fear that tariffs, or even the threat of them, may cause inflation, reduced consumer spending, and a global recession. Long-term planning, strategic investments, and recruitment are the chief concerns for retail and CPG leaders, according to Protiviti's latest Executive Perspectives on Top Risks Survey.

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Get more Top Risks insights

Discover our full catalog of insight briefs for additional research findings and expert commentary related to the 2025 report on Top Risks.

Consumer Goods

Consumer Packaged Goods (CPG) companies face unique challenges and opportunities as e-commerce models become integral to their success and direct-to-consumer online sales overturn traditional retail models.

Retail

Protiviti helps retail organizations build supply chain resiliency, utilize data analytics to achieve market intelligence, and implement technology solutions and skillsets required for the adoption of new digital technologies — all while helping to meet growing customer.

Artificial Intelligence (AI)

Artificial Intelligence (AI) stands at the forefront of innovation and is revolutionizing the way businesses operate and compete. Al is critical to define the trajectory of future growth and value. The opportunity is vast and balance is key to strategic and responsible use of Al.

Cybersecurity

From the speed of innovation, digital transformation, and economic expectations to evolving cyber threats, the talent gap, and a dynamic regulatory landscape, technology leaders are expected to effectively respond to and manage these competing priorities.